Business Christmas Cards Dos and Don'ts: How To Use Christmas Cards To Market Your Business in Success?
Business Christmas cards can remind your clients and associates of your service during a time of year that they typically would not.
These cards are more than just being a polite greeting.
With the wise card sending eitquette, you can create an atmosphere of intimacy and camaraderie between professionals.
Below, you'll find seven Dos and Don'ts that will get your best holiday wishes to your colleagues with a minimum of stress.
DON'T be afraid of insulting your customers.Your associates probably come in all varieties of faiths and religious practices, but one message that comes across loud and clear is good-will.
You don't need to get a sample pack of religious cards - just find a tasteful package that states Happy Holidays. Even if they don't celebrate anything at that time of year, you have reminded them that you exist and, more important, that you are thinking of them.
DO shop early, shop often.If you order your business Christmas cards before Thanksgiving, you can receive a discount on the total order. Also, buying in bulk can get you another discount.
If you choose wisely, you can save the greeting cards for the next year.
DON'T be generic.Request personalized Christmas cards from the company doing the printing.
You want to avoid the impression that you bought it last minute at a drug store, after all. The card should reflect your company's image, whether that's steady and respectable, or wild and creative.
DO be creative.There are lots of ways to make your business Christmas cards stand out from the ones your clients will be receiving. One way to do this is the shape of the card itself.
It's not much more expensive to get cards in shapes related to your business or service.
If you work with music, think of how cute a card shaped like a guitar or violin would be. If you are in construction, what about holiday greetings inscribed on a shiny paper wrench? The possibilites are endless!
DO personalize.While a company with hundreds upon hundreds of clients might be able to get away with printing out season's greetings, a smaller company should not.
If you have time, go the extra mile and personally write out a note inside the greeting cards. It shows a personal touch, and bonus points if you can come up with something personal to put inside your business Christmas cards.
DO get the contact information right.You wouldn't misspell the name of a relative or a friend, why would you do it to a customer?
Take some extra care in verifying names and addresses. The only word for poorly-addressed business Christmas cards is tacky.
To do well in your chosen field, you must provide more than competent service. You must also convince your customers that there is a warm human heart inside the service itself.
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Recommended resources...
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